Play, Passion, and Profit: The Winning Formula for Designing Youth Athletic Programs

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SKU:
827008037490*
Author:
Brett Klika
Published:
2008
Length:
50 minutes
Young athletes are turning to personal trainers in relatively substantial numbers to improve their level of athletic performance. Play, Passion, and Profit: The Winning Formula for Designing Youth Athletic Programs explores both the business and the theory of designing successful, effective programs for youth. The DVD reviews how to create a fun and engaging exercise curriculum, with over 20 developmentally-based youth-adapted exercises and games. From successful marketing strategies to specialized program design, the DVD offers both the knowledge and the practical skills that can be used to boost youth programs to new heights. 

Among topics covered:

• Creating a mission and a vision
• Creating a quality product
• S.T.A.R.S. (structure, technique, ability, reaction, sport-specific)
• Pricing your product
• Creating an effective administrative model
• Marketing
• Delivering the product to the consumer
• Drills demonstration