Strategic Planning for Personal Training Managers

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Krista Popowych
80 minutes
Excellent programming doesn`t just happen-it requires preparation, planning, and proper implementation. Managers who take the time and make the effort to develop strategic programming plans find their programs are both in demand and financially successful. Strategic Planning for Personal Training Managers reviews the importance of lost leaders, explains how to develop marketing plans that are easy to use, and details how to acquire marketing tools and materials that are effective and inexpensive. The DVD is designed to help managers take the guesswork out of the "when," "how," and "what-ifs" of programming. The DVD features a 16-week, 10-step plan that leads to program success.

Among the topics covered:
  • The 10 steps to programming success
  • Marketing
  • Advertising
  • 16-week program planning and implementation