Improve Sales Productivity With Lean Business Principles

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SKU:
827008286294*
Author:
Doug Werner
Published:
2008
Length:
57 minutes
Improve Sales Productivity With Lean Business Principles provides an overview ofthe key factors involved in lean business principles-tools used to create and delivervalue as the customer defines it, while consuming the fewest resources possible, byfully utilizing the knowledge, skills, passion, and thinking of those individuals whoperform the work. The DVD identifies how health/fitness club operators can identifyopportunities for utilizing these principles to sell memberships in their facilities.The DVD also reviews the current approach that clubs use for sales and suggests aparadigm that clubs could employ in the future for sales, based on lean principles.

Among the topics covered:
  • Identifying opportunities to utilize lean
  • ‘Lean' terminology
  • Mapping the ‘current state' for membership sales
  • Sales process-current state
  • Sales process-future state
  • New member launch checklist
  • Sales activity
  • Challenges to ‘lean'