Exercise Is Medicine: Great, Now How Do I Make a Profit?

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SKU:
827008189090*
Author:
Jason Conviser
Published:
2008
Length:
108 minutes
Exercise Is Medicine: Great, Now How Do I Make a Profit? presents an overview of the factors that enable health/fitness clubs to access the healthcare continuum. The DVD also reviews the latest research concerning the medical benefits of exercise and details how health/fitness clubs can develop targeted programs and market this information for financial gain. In addition, the DVD explains how health/fitness clubs can develop strategic alliances with healthcare providers.

Among the topics covered:
  • What has changed in healthcare that enables fitness centers to access the healthcare continuum
  • The latest research concerning the medical benefits of exercise
  • How to develop programs and market this information for profit
  • How to develop strategic alliances with healthcare providers
Produced in cooperation with the American College of Sports Medicine.