Exercise Is Medicine: Great, Now How Do I Make a Profit? presents an overview of the factors that enable health/fitness clubs to access the healthcare continuum. The DVD also reviews the latest research concerning the medical benefits of exercise and details how health/fitness clubs can develop targeted programs and market this information for financial gain. In addition, the DVD explains how health/fitness clubs can develop strategic alliances with healthcare providers.
Among the topics covered:
Among the topics covered:
- What has changed in healthcare that enables fitness centers to access the healthcare continuum
- The latest research concerning the medical benefits of exercise
- How to develop programs and market this information for profit
- How to develop strategic alliances with healthcare providers
