Differentiate or Die! Three Steps to Uncovering Your Uniqueness

Differentiate or Die! Three Steps to Uncovering Your Uniqueness explores why it is important that organizations determine what is it that they provide that is different from what every other facility has to offer. The DVD explains how organizations can find out what sets them apart from the rest, information that can be used to help them break away from the competition. The DVD is an exceptional resource for any entity that wants to open up new niche markets, attract new members, and increase its profits.

Among the topics covered:

• Four C's of differentiation
• Clarity
• Connectivity
• Customer experience
• Communication-tell your story