Exercise Is Medicine, Exercise IsWellness: Great, Now How Do I Make a Profit? explores howhealth/fitness clubs can make a profit on wellness. The DVD reviews thepositive impact that exercise has on the efforts to prevent and treatvarious kinds of disease. The DVD also discusses what can be sold andhow to sell it. In addition the DVD offers examples of individuals inthe industry who have taken the premise of â€œexercise is medicine,exercise is wellnessâ€ and have been financially successful with it.