Attracting and Motivating the Sedentary Market

$37.46 - $55.00
(No reviews yet) Write a Review
SKU:
827008388295*
Author:
Michael Spezzano
Published:
2008
Length:
50 minutes
Despite the fact that a substantial amount of documented information concerning the benefitsof exercise exists, less than twenty percent of Americans engage in exercise on a regular basis.Attracting and Motivating the Sedentary Market offers a field-tested model for getting thephysically inactive to engage in meaningful exercise. The DVD reviews why most people are notphysically active and provides suggestions concerning what can be done to address the barriersthat they might face that would preclude a physically active lifestyle.

Among the topics covered:
  • Physical inactivity as a risk factor
  • Two major issues for exercise behavior change
  • Internal barriers to exercise
  • External barriers to exercise
  • Motivation & exercise behavior change
  • Philosophy
  • Core principles
Produced in cooperation with the American College of Sports Medicine.