Unforgettable: Making Your Message Stick

When a person speaks do others listen? In reality, the effectiveness of the intended message increases when the individual communicates clearly and memorably the first time. Recent brain research suggests that getting others to pay attention and remember what individuals have to say requires that they be succinct, compelling, and make an emotional connection. Unforgettable: Making Your Message Stick explains how to grab attention from the start and make the message stick.

Among the topics covered:

• Two types of memory
• Credibility
• Memory creation
• Context
• Selective memory
• Creative
• Five C's of stickiness
• Compelling
• Core