Training for Growth: How to Build a Strong Personal Training Business in Your Club explains how health/fitness clubs can develop and effectively manage a cohesive personal training team. The DVD looks at the “art†of selling training, as well as points out what clubs should do to incorporate training as an expected part of an individual's membership. The DVD also reviews what facilities should do to integrate personal training at the points of sale. In addition, the DVD details programming options that can help clubs promote their personal training program.
• First things first
• The system
• Hire the right person
• Equipment & spaces
• Marketing
• Opportunities: a personal training culture
• Staff training
• A system: supports success and encourages production
