In order to fill their camps, camp professionals must be able to identify the characteristics shared by their customer base (parents and campers). A need exists to know what the parents and campers are looking for and how camps can best deliver on the ever-growing expectations of these individuals. In turn, once those factors have been identified, camps need to be aware of how they can best go about implementing any necessary changes, even if requires a drastic modification of the camp's enrollment or programmatic model. They Asked for It, So Now What? Strategies for a Dynamic Customer Environment details tools and best practices for helping ensure that camps have a responsive, dynamic customer environment.
• The challenge
• How is your camp's administrativeteam accessible to families on a yearly,monthly, weekly, and daily basis?
• Verbal communication
• Written communication
• Advertising & marketing
• Formalized surveys & evaluations
• Others
• You have a mountain of data, so whathappens next?
• A sample plan
• Your big challenge from last summer
• The ultimate goal
