The Secret to Understanding What Members Want and Needlooks at the variousapproaches that club operators can leverage to better understand the unique needsand wants of their membership, as well as to gain insight into what constitutesthe member experience. The DVD details the four most frequently used toolsfor listening to members—focus groups, in-depth interviews, clue scanning, andsurveys. The DVD reviews the key factors involved in each of these important toolsand explains how operators can leverage each option to provide a more rewardingand memorable experience for their members.
Among the topics covered:
Among the topics covered:
- Members are the lifeblood of your business
- Focus groups
- Focus groups explore the attributes behind your value proposition
- Surveys: the good and the bad
- Nothing like an informed chat: IDI`s
