Precision Marketing: Effectively Engage Your Members Utilizing the Latest Technologies reviews the latest trends in precision marketing in the health/fitness club industry. The DVD explains how clubs can successfully utilize social media in their marketing efforts. The DVD also looks at the concept of profiling. In addition, the DVD discusses disruptive technologies and the impact that they could have on a facility's marketing. Finally, the DVD addresses how clubs can properly monitor and assess the effectiveness of their marketing programs.
• Big data
• Leads & members
• Data capture
• Marketing strategy
• SOSTAC® model
• CRM as the hub
• Using social media effectively for precision marketing
• Profiling for precision marketing
