Maximizing Revenue Per Member ThroughStrategy, Sales, and Service explains how health/fitness clubscan effectively integrate strategy, sales, and service to make consumersfeel that they are being convinced, rather than sold products,programs, and services. The DVD explores the philosophy of increasingrevenue per member and then examines how industries outside of the fieldaddress this issue. The DVD also explains how clubs can strategicallyapproach opportunities to increase revenue per member. In addition, theDVD looks at profit centers that most clubs have and details the keycriteria that make these centers successful.
Among topics covered:
Among topics covered:
- The impact of incremental sales
- Sales and service strategy
- Strategic approach to added value
- Define your current customers
- Potential value-adds
- Opportunity analysis
- Delivery systems
- Recognize and reward your best customers
