Inter-Professional Collaboration to Promote Physical Activity in the Primary Care Settings details the role of physicians in the ACSM-sponsored initiative, Exercise is Medicine (EIM). The DVD points out that exercise should be included as a HEDIS measure in order to make exercise a vital sign. The DVD also discusses the fact that the medical community should work closely as a team with both allied health/fitness professionals and patients to achieve the physical activity-related goals of EIM. As the DVD emphasizes, the underlying objective of EIM should be to produce an expectation among the public and patients that their healthcare providers should and will ask about and prescribe exercise.
