Grow Revenue & Market Share by Establishing a Wellness Practice discusses what the health/ fitness club industry can do to be a change-agent to effectively target the 85% of the public who does not exercise on a regular basis. In that regard, the DVD looks at the Affordable Care Act (ACA) and reviews the components of it that can help the health/fitness club industry. The DVD also explains how the industry can evolve to take advantage of the ACA by instituting a wellness practice. In the process, the DVD argues, clubs will grow their market share, enhance their retention levels, and increase their membership base.
• Affordable Care Act of 2010: what we need to know
• The value of a wellness practice Affordable Care Act of 2010
• Grow market share, build retention and grow membership base through results & outcomes
• How to evolve to take advantage of the ACA
• How to get started
• Assessment process & environment
• Setting up & marketing yourwellness practice
