Exercise is Medicine®: A Cost-Effective Investment? provides an economic overview of the issues of obesity. Featuring an EIM Keynote Lecture presented at the 2012 ACSM annual meeting, the DVD looks at both the direct and indirect costs involved with obesity and explains why an economic evaluation is beneficial in this instance. The DVD also discusses the potential role of physical activity in preventing obesity.
Among the topics covered:
• What is the perceived problem?
• Direct cost
• Indirect cost
• Why do economic evaluation?
• Prevention strategies: high risk vs. population
