Developing a Sport-Specific Training Program

Developing a Sport-Specific Training Program explains how a new or existing sports-performance program can be jumpstarted. The DVD addresses the key elements involved in such a program, including sales and marketing, program options, fees, and program design. The DVD is designed to be a resource for sport-specific individuals who are interested in developing programs for youth, high school, college, and adult boot camps.

Among the topics covered:

• Why start a sport-specific training program?
• Getting started with marketing research
• Business and marketing plans
• Business and program development
• Sales and marketing
• The sales process
• Profitable programs
• Questions and answers
• Drill demonstration