50 Ways to Increase Your Older-Adult Market discusses the essential components of older-adult exercise programs and explains how they can be applied to programming and marketing. The DVD details how to maximize media coverage and network with the medical community. The DVD also presents a number of low-cost programming ideas and discusses how trainers can apply customer service tips that can make a difference in retaining their older-adult clientele.
AMONG TOPICS COVERED:
AMONG TOPICS COVERED:
- Demographics
- The baby boomers
- Ingredients for successful programs
- Reaching the media
- National observances
- Generating free publicity
- Customer-service facts
- Special events
- Gramma's poem
