The Use of Personal Stories in Changing Health Behaviors: Theory to Practice

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SKU:
827008110698
Author:
Dixie Stanforth
Published:
2011
Length:
59 minutes
The Use of Personal Stories in Changing Health Behaviors: Theory to Practice addresses the issue of whether a story can actually have a positive impact on health behaviors. The DVD looks at the underlying research concerning the power of telling personal stories. The DVD also discusses the Gatorade Replay as a noteworthy example of the use of stories to effect change. In addition, the DVD details existing opportunities to leverage new media to deliver health messages through storytelling.

Among the topics covered:

• The power of personal stories: the research
• Behavioral journalism: the practice
• Social cognitive theory: self-efficacy is the key factor
• Findings and conclusions
• Gatorade® Replay™