Rethinking Healthcare in America: How the Health Club Can Expand the Healthcare Continuum

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SKU:
827008231393*
Author:
Jason Conviser
Published:
2008
Length:
26 minutes
Imagine a one trillion dollar industry of managed care companies, where the primary focus is onmanaging cost-not care. Furthermore, envision a country where 35 million individuals do not haveinsurance and 40 billion dollars are spent annually on out-of-pocket alternative medicine options.On the other hand, reflect on how healthcare could be impacted in a positive way by the healthclub industry. Rethinking Healthcare in America: How the Health Club Can Expand the HealthcareContinuum explains why it makes sense for a traditional fitness center to evolve to a HEALTH clubthat would serve as a distribution vehicle for programs and services for healthcare.

Among the topics covered:
  • Market driven healthcare
  • The health club's role in a market-driven healthcare environment
  • Customer categories-what do we sell them?
  • Healthcare of the past, present, and future