| In his book, The Personal Trainer's Business Survival Guide, author Craig Mastrangelo addresses business practices that a health club director or entrepreneur needs to know about starting and running a personal training business. Many business facets are discussed: the importance of trainer certification, how to set up a training company, the necessary accounting knowledge, marketing, networking, customer service, company procedures, and future growth. The Personal Trainer's Business Survival Guide provides insight into running a company and is a model for starting and operating a personal training business. |
