The Dollars and Sense of Selling Exercise: Promoting Personal Training With Integrity is a comprehensive manual that will help all trainers get new clients and increase their income. It will teach you what to say, when to say it, and what to avoid. It will teach you the correct questions to ask in order to persuade potential clients to make a commitment to their health and fitness. The book covers buying habits, communication, and integrity, explaining the what, how, and why, making those often challenging business components easy to digest and implement. The Dollars and Sense of Selling Exercise is an excellent resource for personal trainers and fitness professionals to help guide them to success in the business of fitness.