Fitness Management

$299.96 - $405.00
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SKU:
827008171491*
Author:
Stephen Tharrett
Published:
2006
Length:
759 minutes
Featuring two extended play DVDs, this monumental resource for the health/fitness club industry includes over twelve hours of state-of-the-art programming in sixteen easy-to-navigate modules covering virtually every aspect of the health/fitness club industry.

Among the topics covered:
  • Challenge and change
  • Consumer attitudes toward physical activity
  • Consumer attitudes toward health/fitness clubs
  • Membership basics
  • Branding, marketing and sales
  • Membership retention
  • Developing great service
  • Programming basics
  • Starting your business
  • The financial model
  • The art of the deal
  • The people factor
  • Facilities and equipment
  • Risk management and AEDs
  • Front-of-the-house operations
  • Heart-of-the-house operations