Educating and Recruiting New-to-Camp Families

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SKU:
827008124794*
Author:
Jonathan Shirley
Published:
2011
Length:
62 minutes
As a general rule, the best camps continue to find ways to grow. In turn, the largest potential growth for camps involves families in which the parents never attended camp. Educating and Recruiting New-to-Camp Families details where to find these families, how to get in front of them, and what key points should be addressed so that these families understand why camp would be beneficial for their children.

Among the topics covered:

• Redefining the message
• New marketing
• Concrete topics
• Group discussion