Attract New Clients With Program Design

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SKU:
827008038398*
Author:
Pete McCall
Published:
2010
Length:
115 minutes
Most dedicated fitness professionals are constantly pursuing educational opportunities that will enhance their knowledge and improve their ability to perform their professional responsibilities and fulfill their rightful role. The question arises concerning whether that information can be used to attract and recruit new clients. Attract New Clients With Program Design explains how personal trainers and group-exercise instructors can apply that knowledge to a business plan and how to market their services to attract new clients.

Among topics covered:

• Setting your goals
• Branding yourself
• Exercise programs vs. training sessions 
• Integrated fitness training
• Types of clients